A Sustainable and Circular Baby Clothing Subscription
For new parents and their fast-growing little ones ages 0-2.
Sign UpWear, Outgrow, Exchange, Repeat
We curate the perfect bundle of organic baby clothes from premium Canadian brands. This bundle is yours, worry-free until your baby outgrows it, the season changes, or simply because you want new clothes.
Reduce your family’s global footprint
Every year Canadians dump 12 million tons of textile waste into our landfills. To visualize this volume, imagine two million adult orca whales! When you subscribe instead of buy, you are taking part in the transition to a zero-waste and circular economy.
A Unique Baby Gift
An easy and eco-friendly way for friends and family around the world to pitch in and support new parents with a unique baby clothing registry. We can all help to make each unexpected growth spurt a little less hectic and a little more fun - for everyone! The gift that keeps on growing.
How Our Circular Service Works

Wear
Have oh-so-soft, high quality clothes in the right size, style, amount and season for every growth spurt.

Outgrow
Receive lots of cute compliments as they quickly outgrow their clothes, from one size to the next.

Exchange & Repeat
Easily exchange sizes and never stress about stains or tears thanks to our 'worry-free' accident policy.
We're Proud to Support Canadian Brands!
We acknowledge that we are providing services on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.
Find out more at native-land.ca.