Tradle Media Kit

Company Summary 

Tradle is a clothing service for the new zero-waste, circular economy. To help manage our planet’s valuable and finite resources, Tradle supports change-making parents and local brands in their transition towards a less impactful fashion model where clothes are responsibly made, responsibly used and responsibly circulated.

The goal is to design a service that offers an easier way for everyone to access top-quality local products without having to own them. To make it easier to consume less and consume better. Collectively, we need to minimize our negative impact and begin to regenerate a healthy, sustainable planet.

As an alternative to rentals, where one pays for each use of the garment, with subscriptions, we want Tradle members to pay a low monthly fee for access to a library of clothes with the option to switch them whenever you want. Tradle simplifies the circulation, enhances the longevity and shares the responsibility for the clothe's end-of-life solution.

Phase 1. Curated 'capsule wardrobes' with mix-and-match items in the right amounts, right size, and for the right season from (a) Trade-Ins or (b) Local Brands.
Phase 2: Fully-Customized Capsule Wardrobes (coming soon)

Mission Statement

Mission: To help new parents regenerate a healthy planet.

Vision: To manage our planet's finite and shared resources within a fair, equitable and regenerative circular economy.

 

Company History

In October 2019, Tradle soft-launched their 'clothes-as-a-service' business model to support parents and local brands begin the important transition towards a zero-waste, circular economy.

In May 2020, Tradle launched their clothing Trade-In + Personal Shopper campaign to help make the service affordable and accessible for all parents while making it easy to circulate unwanted, outgrown clothes to other families. 

Our Team

Blyth Gill,
Co-Founder,

President

Tracy Tan,
Co-Founder

Lead
Outfit Stylist 

Jahzel Misner,
Co-Founder

Lead
Systems Designer

Hailey Whitt,
Co-Founder

Lead
Creative

 

Logos

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Website Mockups

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Illustration Style

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Photography Style

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Style Guide

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